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It’s all about conversion – having prospective car buyers find your inventory as they search online, show a preference for your listings and your dealership and inquire with a call, email or visit to purchase the vehicle of their choice. And Video Walk-Arounds from UnityWorks! significantly increase your conversions by helping and encouraging buyers to:
- Find – Video Walk-Arounds increase your site stickiness with buyers spending more time on your website. Additionally, they make your inventory and dealership rise above the rest in third-party site listings and YouTube / Google search results.
- Show a preference – Video Walk-Arounds from UnityWorks! include multiple rotating intros that distinguish your dealership and position you as the vendor of choice. Additionally they uniquely feature custom comments to sell the most interesting and compelling aspects of specific vehicles. Together they present you as the favored dealer with the favored inventory.
- Inquire – Custom outros provide strong calls to action, driving buyers from their computer screens and into your dealership. Outros include all of your contact information, a map to your dealership, and a user-friendly contact us form.
Video Walk-Arounds from UnityWorks feature the highest quality production with interesting and relevant content, human voice talk-tracks and professional videography. VIN-specific videos of your inventory are produced in a timely manner with no effort required from your staff.
Branding Intros/Outros
With Video Walk-arounds you’re not just selling cars, your also selling the distinctions that make your dealership the vendor of choice. You’ll find that UnityWorks! Media leads the industry with the quality and richness of intros and outros, offering multiple professionally produced presentations that can be rotated as a viewer browses your inventory thereby telling a more complete and engaging story without repetition.
Custom Comments
Every car has a story and stories sell used cars. UnityWorks! Media is the only provider that incorporates these specific stories to help your listings rise above the competition. Custom comments personalize and create special interest by emphasizing the key attributes - such as safety, efficiency, power, size, reliability, sportiness, or style - that sell cars.
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Actionable Reporting
Video Reports from UnityWorks! Media serve two important functions – They demonstrate the results of our video services, but more importantly, they provide actionable information to improve and optimize video-enabled merchandising.
Actionable reporting assures a well balanced video merchandising program, resulting in increased stickiness for your website, more chick-throughs from third-party sites, and better search engine optimization..
Video Consulting
Video solutions from UnityWorks! are professionally managed by Video Consultants, delivering quality content and optimal results. Video Campaign Consultants provide:
- Expert advice on the creation of effective videos, brand-enhancing wrappers and custom content
- Planning and execution of video campaigns.
- Monitoring of results and implementation of improvements.
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“2010 will be the year that video takes over the top dealership sites in the country. Soon you will see consumers visiting dealership sites to watch video “walk arounds” of vehicles, videos that sell the service department, and videos that help dealers sell more cars via their websites. You might want to start on this now if you want to be ahead of the curve.”
Brett Stevenson
Dealer Marketing Magazine
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