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Ahhh, that unexplainable attraction that tugs at your heartstrings, gets the blood pumping and leaves you with the unmistakable conviction that this is the car for you…
The best cars all have a story – whether it embodies style, luxury, power, or youth, the story builds the emotional connection that is so important for those buyers looking for more than just a ride.
That’s why custom comment stories – a feature UnityWorks! Media offers on its video walk-arounds are so powerful. Custom comments go beyond the common list of features and accessories that make up most vehicle video talk-tracks by projecting the experience that an exceptional car has to offer, thereby creating a connection that makes a vehicle stand out above the rest.
When creating custom comments for your vehicle videos consider the following:
Sell the experience – Buyers want to fall in love with a car that speaks to their inner need for luxury, power, style or youth. Good custom comments help prospective buyers to visualize the experience they hope to get out of their next car.
Focus on the vehicle – Buyers don’t fall in love with finance programs or service agreements. Let the intros and outros sell the dealership. Custom comments should be all about the vehicle.
Short and sweet – Custom comments set the stage for the impressive list of features that follow. See the column to the right for good examples of custom comments.
While specifications appeal to the intellect, custom comment stories appeal to the emotion – and of course we all know that people buy based on emotion.
Be engaging. Use custom comment stories for your next vehicle video.
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