 Video walk-arounds, video specials and new car showcase vehicle videos aren’t just for websites anymore. Make the most of your investment in video by supercharging your email lead responders, newsletters and
even your social media
campaigns
with video. These
prospects that
you’re marketing
to – either
on
a
one-on-one
basis
or
collectively – are all
tantalizingly
close to the
purchase of their new
car. The
quality of your responses
and campaigns have a big impact
on the final result: either making
a sale or wasting an opportunity.
Video provides a truly distinctive response. It delivers powerful content that convincingly presents the distinction of your dealership, creates an emotional connection with the specific car in question, and sets you apart from the other dealers that may also be under consideration. Video can help you bridge the gap between an anonymous inquiry and a face-to-face meeting with a buyer ready to negotiate.
Sounds Good - But How?
The reason why video is still uncommon in campaigns is because of the inherent difficulty in organizing the videos, serving them up for the campaigns, having ready access to the video links, incorporating them into the campaigns, and creating the landing pages for the videos to be presented from. One solution is the use of “Video Campaign Engines” from companies such as UnityWorks Media. These engines provide the back-end support required to effectively incorporate video, including:
- Video organization – All of a dealer’s videos are organized and categorized to make them easy to find and readily accessible.
- Video serving – Videos are hosted and served from Akamai, the reliable industry leader serving up billions of web interactions every day.
- Video link creation – Video links are automatically created and the use of the link is a simple cut-and-paste operation.
- Incorporation into campaigns – video links and landing pages are all compatible with various CRM packages for seamless campaign and micro-site creation, resulting in more leads and sales opportunities.
- Video landing pages – Landing pages are created and ready for use as part of the Video Campaign Engine service.
So be distinctive. Be compelling. Stand out from the crowd. You’ll get more leads, more conversions and more sales by supercharging your campaigns with web video.
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