UnityWorks, the industry leader in micro-targeted video campaigns for automotive dealers, today announced it has been named as a certified video advertising provider for the Volkswagen Dealer Digital Program.
As part of the Volkswagen Dealer Digital Program, UnityWorks will provide turnkey video campaigns featuring model-specific creative to build brand awareness and drive traffic to Volkswagen dealerships. UnityWorks campaigns are unique in that they combine data, proprietary technology and customer intelligence to create personalized video experiences designed to maximize engagement and conversion throughout the customer purchase journey.
“We’re pleased to welcome UnityWorks as a new Volkswagen partner to help our dealers expand their digital video strategy,” said Chris Johns, program director at Shift Digital. “UnityWorks is widely recognized as an industry leader that delivers exceptional results, and we’re looking forward to seeing how their micro-targeted video campaigns help drive search traffic and influence sales for Volkswagen dealerships.”
UnityWorks digital advertising packages will include a multi-platform strategy that utilizes custom content specifically for Facebook, Instagram, YouTube and DoubleClick along with a dynamic Volkswagen video destination page that features video content for all models integrated within the dealer’s website. Scheduled to launch in May, the campaigns are designed to target “in-market” auto intenders within a 25-mile radius of each dealership.
“As video advertising continues to dominate the digital space as the number one format to shop for vehicles, more and more dealers are incorporating it as a key component of their digital strategy to reach potential buyers and drive more sales,” explained Tim Copacia, executive vice president of UnityWorks. “We couldn’t be happier about having the opportunity to help create best-in-class, mobile-first digital video strategies for Volkswagen and their dealers.” According to Google, 80% of all online traffic will entail video consumption by 2018.